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Watch News You Might’ve Missed This Month
Culturecheck

Watch News You Might’ve Missed This Month

New launches, collaborations, and events – here are all the happenings you might’ve missed in the world of watches and culture in September 2024

By Gennady
25 Sep 20249min read

Roger Federer gifts custom Rolexes to Laver Cup Team Captains Borg & McEnroe

Tennis legend Bjorn Borg outshined his long-standing rival, John McEnroe, as he led Team Europe to victory in the prestigious Laver Cup. Despite McEnroe's dominant lead of 8-4 after two days of intense competition, Borg's players rallied back and clinched the win with a score of 13-11. Among the delighted spectators was Roger Federer, who retired from professional tennis after competing in the 2022 Laver Cup in London. However, Team Europe faced defeat in the following year when Team World emerged victorious, making it a successful back-to-back win for them. But Team Europe bounced back in Germany with rising star Carlos Alcaraz delivering the winning points against Taylor Fritz. The 2024 tournament marked the end of an era as both team captains, Borg and McEnroe, bid farewell to their roles. In recognition of their contributions as inaugural Laver Cup captains, Federer gave them custom Rolexes with engravings on the back reading 'Laver Cup Team Europe Captain 2017-2024' and 'Laver Cup Team World Captain 2017-2024' for Borg and McEnroe respectively.

Zlatan Ibrahimović tackles spicy wings on the Hot Ones – wearing Travis Scott’s AP Royal Oak “Cactus Jack”

The latest celebrity to tackle spicy wings on the Hot Ones was football legend Zlatan Ibrahimović (spoiler alert: the wings one, but the athlete put up a good fight). During the show, Ibrahimović reflected on his stellar football career (500 goals and 13 league titles). As he made his way through the wings, the footballer was wearing the uber-rare Travis Scott Audemars Piguet Royal Oak, also known as “Cactus Jack” due to the brown color of its case. 

Bella Hadid Is The Face of Chopard’s Latest Campaign

Model Bella Hadid fronted Chopard’s latest campaign, “Sculpted by Light”. According to the maison’s statement, the concept “celebrates the purity, appeal and contemporary character of Ice Cube jewelry”. British fashion photographer and director Charlotte Wales captures Hadid adorned in dazzling jewels against a futuristic cityscape reflected through a series of mirrors. The bright city lights reflect the radiance of Ice Cube, juxtaposed with Hadid's beauty. Male models are also featured alongside Hadid, showcasing the brand's belief that "without darkness, there can be no light." According to Chopard, this concept is central to the campaign's images and videos. Apart from high jewelry, Hadid also wore Chopard’s Alpine Eagle watch. 

Piaget Polo and Cartier Tank Must Spotted at the Bottega Veneta SS25 Show

Rapper A$AP Rocky and actor Jacob Elordi made quite an entrance at the Bottega Veneta Spring/Summer 2025 show during Milan Fashion Week. Lounging luxuriously in a bunny-shaped beanbag, Elordi was sporting the brand's latest fall 2024 speckled wool cardigan with a crisp white shirt and matching trousers. He completed his look with the brand's iconic red suede Andiamo bag, personalized with a leather lanyard adorned with a dog charm, possibly paying homage to his beloved pup Layla. Adding to his sophisticated ensemble was a sleek Cartier Tank Solo watch and an emerald ring on his pinky finger. A$AP, on the other hand, wore a slouchy gray suit which he styled with a pair of chain necklaces. The star also flaunted the legendary Piaget Polo on his wrist, which looked like a bullion of pure gold. 

Ludacris Throws Atlanta Braves’ First Pitch Wearing a Giant Rolex

In a recent event, the Atlanta Braves paid tribute to Ludacris by showcasing local Atlanta musical talents and recognizing the city's influence on the music scene. As a special treat, the first 15,000 attendees at Truist Park will receive a one-of-a-kind Ludacris bobblehead. Dressed in a Hank Aaron jersey, the Grammy Award-winning artist held a microphone in one hand and flaunted a giant "iced" Rolex on his wrist, embodying the ultimate fantasy.

Kith x Giorgio Armani: Pierce Brosnan gives us classic “007” with his vintage Girard-Perregaux

With his debonair charm and impeccable fashion sense, actor Pierce Brosnan has always been a dandy, from his days as Bond to his latest role as the face of Giorgio Armani and Kith's collaboration campaign, "The Archetype." In their new collection, "The Traveler," Brosnan embodies the archetype perfectly as a man who effortlessly traverses the world, immersing himself in different cultures and styles while maintaining his refined elegance. The earthy tones of tan and brown used in the Traveler capsule add a timeless touch to the collection, perfectly complementing Brosnan's vintage Girard-Perregaux watch that he wore alongside the double-breasted virgin wool suit and robe-like overcoat.

AP x Music 2024 And Dubai Watch Week’s Horology Forum are both coming up in Hong Kong

On September 27th, Audemars Piguet is set to renew its commitment to supporting music talent with a series of events hosted at the Tai Kwun heritage site in Hong Kong. For three whole days, the maison will host music shows and DJ parties featuring local talent. 

On October 22nd, Dubai Watch Week is set to host the 10th edition of its annual Horology Forum (HF.10) in Hong Kong. The Horology Forum is a platform for conversations about all things watches among the industry’s brightest minds. This year’s program will include topics like Asian watchmaking, mechanical innovation, vintage watches, and more. 

Cartier Launches Panthère de Cartier in Large

Cartier announced the launch of Panthère de Cartier in Large. This is a version of the model that first appeared at Watches & Wonders earlier this year, but upsized to 31mm x 42mm – its thickness remains unchanged and measures at 6.71mm. This iteration, much like its Panthère siblings, is powered by a quartz movement and comes in a variety of precious metals, like white and rose gold. 

New Audemars Piguet Royal Oak Concept Split-Seconds Chronograph GMT Large Date in Forged Carbon

Audemars Piguet proudly introduces their latest masterpiece – the 43 mm Royal Oak Concept Split-Seconds Chronograph GMT Large Date, showcasing a revolutionary use of colored forged carbon. Made using Chroma Forged Technology (CFT) in Audemars Piguet's renowned R&D workshops, this striking deep black material incorporates subtle pops of color. Not only does this non-porous CFT carbon provide a sleek new aesthetic, but it also boasts unparalleled resistance to humidity, heat, and shocks. The lightweight forged carbon case middle is adorned with blue luminescent pigments, perfectly complemented by a black ceramic bezel, crown, push-pieces, and caseback. A dark architectural dial featuring electric blue accents elevates the two-tone timepiece even further. This innovative and contemporary design not only exemplifies the watchmaking complexity of Audemars Piguet but also embodies its constant pursuit of groundbreaking innovation since its inception at Le Brassus Manufacture. 

Hublot Introduces Limited Edition Spirit of Big Bang SORAI

Hublot continues its strong partnership with Save Our Rhinos Africa and India (SORAI) - a conservation organization founded by the South African cricketer Kevin Pietersen. The cutting-edge Hublot Spirit of Big Bang SORAI is the fourth luxury timepiece created in support of SORAI and marks the first Spirit of Big Bang to be released. Its 42mm case is crafted from the same micro-blasted and polished “warm gray” ceramic developed by Hublot for SORAI, perfectly capturing the distinctive hue of a rhino's rugged skin, as previously seen on the Big Bang Unico SORAI 2023. The watch is finished with a gray fabric strap and comes with an additional black rubber strap featuring a bold camouflage design in shades of gray and beige. At the heart of this extraordinary watch beats the HUB6020 Manufacture caliber – a hand-wound, skeletonized tourbillon boasting a remarkable five-day power reserve.

McLaren’s Lando Norris and Oscar Piastri Sport Richard Mille Watches on the F1 Podium in Singapore

In a stunning display of skill, British driver Lando Norris cemented his place as one of the top racers in recent history. He easily lapped the competition, including veteran Fernando Alonso who finished in eighth place. With a commanding lead of 20.945 seconds over title rival Max Verstappen, Norris showed why he is a three-time winner and trails Verstappen by only 52 points with six more races to go. Starting from pole position for the first time in six attempts, Norris also took the lead on the first lap of the race. His teammate, Australian driver Oscar Piastri, continued his impressive streak with a podium finish despite a rough qualifying round that left him starting in fifth place. Additionally, McLaren has extended their lead at the top of the constructors' championship by 41 points thanks to Norris' victory and Piastri's podium finish. After the race, both drivers were seen wearing Richard Mille watches on the podium – Norris donning the RM 72-01 in white ceramic while Piastri sported the RM 67-02 "Alexander Zverev".

Bvlgari and Six Indies to Join Watches & Wonders 2025

Exciting news for watch enthusiasts as the prestigious Watches & Wonders event will be expanding in 2025 with the addition of Bvlgari and six other independent brands. Alongside returning favorites like Armin Strom and HYT, newcomers Christiaan van der Klaauw, Genus, Kross Studio, and MeisterSinger will also make their debut at the event. A total of 60 top-tier brands have already confirmed their attendance. The exclusive Salon will first welcome esteemed retailers, journalists, and industry professionals for four days before opening its doors to the general public from April 5th to 7th. 

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