Cartier
Cartier is a legendary watch brand that has been at the forefront of luxury watchmaking since its founding in Paris, France, in 1847. The brand’s commitment to exceptional quality, innovative design, and attention to detail has earned it a reputation as one of the world’s most iconic and respected watch brands.
Cartier is known for its distinctive and elegant designs, often featuring clean lines and refined details. Among Cartier’s most popular models are the Tank and Santos collections, both featuring iconic designs that showcase the brand’s meticulous attention to detail and craftsmanship. The Ballon Bleu collection is another standout model, featuring a unique and sophisticated design that combines form and function in a sleek and modern way.
Cartier’s commitment to excellence and innovation is evident in every aspect of its watches. Each timepiece is a masterpiece of French savoir-faire and exquisite craftsmanship, combining traditional techniques with modern technology to create beautiful and high-performing watches.
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Cartier
The Founder
Established in 1847 by the eponymous Louis-François Cartier, few brands in the 21st century are as synonymous with artful watchmaking as Cartier. At first, a business confined to Paris, Louis-François’s grandsons - Louis, Pierre, and Jacques - transformed their patriarch’s humble workshop into a global byword for luxury.
The three brothers were key figures in the development and expansion of the Cartier brand during the early 20th century. They each managed different aspects of the business, contributing significantly to its international prestige and success. Louis is often credited with developing some of the brand's most iconic designs, including the Cartier Tank watch. Pierre played a significant role in expanding Cartier's business internationally, and finally, Jacques was responsible for managing and expanding the Cartier store in London. Each brother brought his unique vision and skills to the business, enabling Cartier to expand geographically and innovate in design and marketing. Their combined efforts in design innovation, strategic expansion, and cultivation of an elite clientele were key to establishing Cartier's lasting legacy in the luxury goods industry.
History
Famously dubbed “the king of jewelers” by King Edward VII, Cartier continues to shod its vast clientele in elegant, often gem-bearing designs in the modern era. To millions around the globe, it is the inventor of such charming accessories as the Juste un Clou, yet the company has long been equally masterful in the art of shaped watchmaking.
Since the early 20th century, Cartier has introduced collectors to a multitude of groundbreaking horological designs: drawing on art, science, and the natural world in order to change the way we wear watches. Often, quite literally.
Iconic Models and Watches
Tank Solo Ref. W1018355, Santos Medium Ref. WSSA0010, Ballon Bleu 33mm Ref. W6920084, Drive De Cartier Ref. WSNM0004
Frequently Asked Questions
Cartier is a prestigious luxury brand known for its exceptional quality, craftsmanship, and design. The prices of Cartier watches vary depending on the model and materials used, with an average price range of US$5,000 to US$50,000. The brand offers a diverse range of options that cater to different budgets and preferences, ranging from the entry-level Cartier Tank Solo at around US$2,500 to the high-end Cartier Santos-Dumont Skeleton Watch that can cost upwards of US$60,000.
Cartier offers a range of watches that are suitable for beginners, with entry-level models that are both affordable and stylish. Here are some Cartier watches that are great for beginners:
Cartier Tank Solo
Cartier Santos-Dunmont
Cartier Ronde Solo
Cartier has several popular watch models, but the Cartier Tank is perhaps the brand’s most iconic and well-known model. The Tank was first introduced in 1917 and has become a favorite among collectors and enthusiasts for its classic and timeless design, versatility, and iconic status.
The hardest Cartier watches to buy depend on various factors such as demand, availability, and production volume. Highly sought-after models include the iconic Cartier Tank and the distinctive square-cased Cartier Santos, which have been popular for over a century and worn by many famous figures throughout history. Other challenging models to secure include the Ballon Bleu and the Calibre de Cartier.
Cartier watches are known for their accuracy and reliability, with many models featuring high-quality movements that are certified by the Swiss Official Chronometer Testing Institute (COSC).
Cartier’s history as a jewelry brand influences its watch designs by incorporating elements of its iconic jewelry designs into its watches, such as the use of precious stones and intricate metalwork. Cartier is known for its elegant and timeless designs, and this aesthetic is reflected in its watch collections.
Cartier incorporates its signature panther motif into its watches as a decorative element on the dial or case of specific watch models. For example, the Panthère de Cartier collection features a small panther motif on the dial and bracelet of each watch.
Cartier incorporates its iconic Tank design into its modern watches by maintaining the rectangular shape and clean lines while updating the size and materials used. The Tank collection has expanded to include variations with unique features and complications. Cartier has also introduced modern materials and technologies, such as stainless steel and tourbillons, while still retaining the classic design elements that make the Tank so recognizable.
Whether a Cartier watch will appreciate over time depends on several factors, such as the model, rarity, and market demand. Some models may appreciate in value, particularly limited edition or vintage models that have become increasingly sought after by collectors. As such, it is highly recommended that prospective watch investors conduct thorough research before making any purchase decisions.
At Wristcheck, we employ a rigorous and thorough authentication process to ensure the authenticity of every watch we sell. Our Swiss-trained watch specialists meticulously examine every detail of the watch to ensure that it meets our high standards. We offer authentication services for watches, and our Wristcheck grading system provides an additional level of assurance to our customers. To have your watch authenticated and graded by our experts, please contact us to book an appointment.
Cartier provides a warranty period of two years from the date of purchase for all new Cartier watches. In addition, Wristcheck offers a 12-month warranty for each eligible watch, on top of any remaining Original Equipment Manufacturer (OEM) warranty that may apply.
The Tank collection is Cartier’s most iconic line of watches, known for its rectangular case and elegant design. Inspired by the shape of military tanks, the Tank is a timeless watch that exudes sophistication and refinement. Some popular watches in this family include the Tank Solo WSTA0029, the Tank Louis Cartier WSTA0016, and the Tank Française WSTA0005.
The Santos collection is Cartier’s line of aviator watches, designed for pioneering aviator Alberto Santos-Dumont. Featuring a square case and exposed screws on the bezel, the Santos is a distinctive and stylish watch. Some popular watches in this family include the Santos de Cartier WH100651, the Santos-Dumont WH100651, and the Santos-Dumont Squelette WH100651.
The Ballon collection is Cartier’s line of round watches, featuring a distinctive spherical crown and a sleek and modern design. With a range of complications, including moonphases, chronographs, and tourbillons, the Ballon is a versatile and creative watch. Some popular watches in this family include the Ballon Bleu de Cartier WGBB0021, the Ballon Blanc de Cartier WE902057, and the Ballon de Cartier WE9007Z3.
The Pasha collection is Cartier’s line of sporty and rugged watches designed for adventurers and outdoor enthusiasts. With a distinctive round case and a screw-down crown cap, the Pasha is a tough and practical watch. Some popular watches in this family include the Pasha de Cartier WSPA0009, the Pasha Seatimer W31077U2, and the Pasha C W31074M7.
The Panthère collection is Cartier’s line of women’s watches, known for its sleek and elegant design. Featuring a square case and a bracelet with flexible links, the Panthère is a versatile and stylish watch. Some popular watches in this family include the Panthère de Cartier WJPN0008, the Panthère de Cartier WGPN0006, and the Panthère de Cartier WGPN0007.
The Baignoire collection is Cartier’s line of oval watches, known for its unique and distinctive shape. With a range of case sizes and materials, including gold, steel, and diamonds, the Baignoire is a luxurious and sophisticated watch. Some popular watches in this family include the Baignoire Allongée WB520006, the Baignoire Large WB520004, and the Baignoire Small WB520003.
The Ronde collection is Cartier’s line of round watches, featuring a classic and timeless design. With a range of complications, including moonphases, chronographs, and day/night indicators, the Ronde is a versatile and elegant watch. Some popular watches in this family include the Ronde Solo de Cartier W6701005, the Ronde Croisière de Cartier W2RN0008, and the Ronde Louis Cartier W6800251.
No, Cartier did not invent the first wristwatch. They were, however, among the pioneers in popularizing wristwatches, especially for men, with the creation of the Santos watch in 1904. The first wristwatches appeared in the late 19th century and were mostly worn by women.
Jacques Cartier was born in Paris on February 2, 1884. He was one of Alfred Cartier (1841–1925) and Amélie Alice Cartier (née Griffeuille) (1853–1914)'s three sons. His brothers were Pierre Cartier and Louis Cartier.
Yes, Cartier watches are durable and stylish, making them suitable for everyday wear.
Before buying a Cartier watch, its important to 1. set a budget. 2. Verify Authenticity. 3. Choose a Model, considering your style and needs.
Yes, Cartier watches are known for their durability and can last a long time with proper care and regular maintenance.
Yes, Cartier is as prestigious as Rolex, but they are esteemed for different reasons: Cartier for its luxury design and jewelry expertise, and Rolex for its watchmaking precision and durability.
Cartier watches are worn by a diverse group of individuals, including celebrities, business professionals, and watch enthusiasts. Notable wearers include Michelle Obama, Angelina Jolie, and the late Princess Diana, highlighting the brand's wide appeal across various sectors.
No, generally Rolex watches hold their value better than Cartier watches.
People usually buy Cartier watches for: Luxury and status, heritage, distinctive design, quality construction, and investment.
Generally, Cartier watches can be found at lower price points compared to Rolex.
No, Cartier is not owned by Rolex. Cartier is part of the Richemont Group, a Switzerland-based luxury goods company. Rolex, on the other hand, is an independent company owned by the Hans Wilsdorf Foundation.
Whether Omega or Cartier is "better" depends on what criteria you value most in a watch.
Cartier is older than Rolex. Cartier was founded in 1847 in Paris, France, by Louis-François Cartier. Rolex, on the other hand, was founded later in 1905 in London, England, by Hans Wilsdorf.
Buying a Cartier watch tends to be cheaper in countries with lower taxes and duties, such as the UAE, Hong Kong, and Switzerland, due to competitive pricing and favorable tax conditions.
Cyrille Vigneron serves as the CEO of Cartier, which is a role he has held since January 2016.
No, Louis Vuitton has not bought Cartier. Cartier is owned by Richemont, a Swiss luxury goods group. Louis Vuitton is part of LVMH (Moët Hennessy Louis Vuitton), another major luxury goods conglomerate.
No, Cartier is no longer family-owned. It was founded by Louis-François Cartier in 1847 and remained under family control until the late 1960s. In 1972, Cartier was sold to a group of investors led by Joseph Kanoui. Today, Cartier is owned by Richemont, a Swiss-based luxury goods group that acquired the brand in 1988.
Cartier is a French brand, founded in Paris in 1847. However, its watches are considered Swiss-made, as they are manufactured in Switzerland, which is renowned for its watchmaking expertise.
Princess Diana famously wore a Cartier Tank watch. This particular model is known for its classic, elegant design, featuring a rectangular face and Roman numerals.
Cartier is highly regarded in the luxury watch industry, known for its rich heritage, elegant designs, and fine craftsmanship. While it may not be ranked as the very top watchmaker in terms of technical watchmaking like Rolex, Patek Philippe, or Audemars Piguet—brands typically renowned for their mechanical complexities and innovations—Cartier holds a prestigious position, especially known for its iconic designs like the Tank and Santos models.
The oldest Cartier watch model is the Cartier Santos, introduced in 1904. It was one of the first wristwatches and was designed for aviator Alberto Santos-Dumont.
Cartier watches combine automated processes with significant handcrafted elements. Skilled artisans are involved in detailed finishing, assembly, and decoration, ensuring each watch includes meticulous handwork.
The exact number of Cartier watches produced annually is not publicly disclosed by the company.
Yes, Cartier watches are marked with "Swiss Made" on the dial, indicating they meet the standards of Swiss craftsmanship.