Rolex
Rolex is a name that has become synonymous with luxury and precision in the world of horology. Established in 1905 by Hans Wilsdorf, the brand has a rich heritage of innovation, including the invention of the first waterproof wristwatch, the Oyster, in 1926.
From classic models like the Datejust and Day-Date to the sporty Submariner and Daytona, Rolex offers a diverse range of timepieces to suit every taste and occasion. Each watch is a masterpiece, seamlessly blending style and functionality.
Rolex’s commitment to excellence is evident in every aspect of its watches, from the high-quality materials used to the intricate craftsmanship that goes into each timepiece. The brand is renowned for its use of premium materials such as 18-karat gold, 904L steel, and precious stones, while its patented movements are among the most accurate in the world.
Rolex timepieces are not only a symbol of luxury and sophistication but also a cultural icon, adorning the wrists of influential figures around the world. With a legacy spanning over a century, Rolex continues to set the standard for luxury watches, making it a true icon in the world of horology.
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Rolex
The Founder
Known for models such as the Submariner, GMT Master, and the Cosmograph Daytona, Rolex has long been considered a collector’s essential.
The enterprise was originally founded in London in 1905 by the visionary Hans Wilsdorf, who was only 24 years old at the time. Initially a distributor of timepieces, the roots of Rolex were modest, yet the ambition behind the brand was anything but. Following his academic pursuits, Wilsdorf relocated to Switzerland to join the export business, eventually finding his way to La Chaux-de-Fonds, a city celebrated for its rich watchmaking heritage. He initially worked with a pearl distributor, but his fascination quickly pivoted to the sector of wristwatches, a concept still in its infancy and largely unaccepted by the mainstream at that time.
He eventually trademarked the name Rolex in 1908 and relocated its headquarters to Geneva in 1919. The move was strategic, allowing the company to benefit from Switzerland's long-standing reputation for high-quality watchmaking, as well as its more favorable business conditions and neutrality during times of European conflict. Rolex is now owned by the Hans Wilsdorf Foundation, a private charitable foundation named after Rolex’s founder. Hans Wilsdorf established the foundation in 1945 and transferred all of his shares in Rolex to this foundation in 1960, ensuring that the company’s profits would be used for philanthropic purposes.
At a time when wristwatches were but a whimsical daydream, Wilsdorf anticipated them to be worn on the wrist someday and therefore set out on a mission to make the most accurate and dependable tool watches for professionals.
History
To ensure precision and reliability, Wilsdorf equipped his timepieces with minuscule, intricate movements that had not been seen in the industry before. He introduced a pioneering stream of world-firsts throughout history. In 1926, Rolex released the Oyster – the world’s first ever waterproof and dustproof wristwatch. In 1931 came the world’s first self-winding mechanism from the house of Rolex. This system revolutionized the watch industry and today acts as the beating heart of every modern automatic watch. During the 1950s, Rolex released the very first Submariner ref. 6204, where you could purchase one for USD 150. However, Rolex watches were positioned as premium items from the beginning. The price would have been significantly higher than average watches of the time, reflecting their quality, innovation, and luxury status.
With its timepieces donned by the biggest names in the realms of sport, films, and music, Rolex has nestled itself at the forefront of pop culture today – with models fondly nicknamed after icons like the “Hulk”, “Pepsi", “Starbucks", "Batman", "Kermit" and more.
Iconic Models and Watches
Cosmograph Daytona “Paul Newman,” GMT Master ref. 1675 “Apocalypse Now,” Daytona Ref. 6265 “Unicorn,” GMT-Master II and Day-Date
Frequently Asked Questions
Rolex has a reputation for producing some of the highest-quality timepieces. These watches are meticulously crafted with the finest materials to ensure durability and precision. With limited yearly production, owning a Rolex is a symbol of exclusivity and status, making it an investment that will impress and elevate your style. Rolex watches are often associated with wealth and luxury, which adds to their popularity and is reinforced by their appearance on the wrists of high-profile individuals.
Over the years, there have been many discontinued models from Rolex. However, the latest Rolex models to be discontinued announced at Watches and Wonders 2023 are:
Daytona Ref. 116500LN, 116503, 116508, 116518LN, 116509, 116519LN, 116505, 116516LN, 116506
Sky-Dweller Ref. 326933, 326934, 326938, 326238, 326932, 326235
Cellini Moonphase Ref. 50535
Milgauss Ref. 116400GV
An entry-level Rolex watch typically starts at around US$6,000, while some limited edition models can cost over US$70,000. However, the average cost of a brand-new Rolex ranges between US$7,000 to US$12,000.
When choosing an entry-level Rolex watch, there are several models to consider, including the Oyster Perpetual and the Air King. However, the ultimate decision depends on personal preferences regarding style and available budget.
The hardest Rolex to buy is subjective, depending on factors such as demand, availability, and production volume. However, the Rolex Daytona in steel and the GMT-Master II “Batman” are considered highly sought after and challenging to acquire at retail price. Other models that are challenging to secure include the Rolex Submariner “Hulk” and “Smurf” versions and the Rolex Sky-Dweller.
Rolex offers several watches with a case size under 40mm. Some examples include:
Rolex Oyster Perpetual 36mm
Rolex Explorer 36mm
Rolex Datejust 36mm
Rolex Oyster Perpetual 34mm
Rolex Air-King 34mm
You can expect at least a two-year wait for a brand-new Rolex watch. In most cases, it is around three years until orders are fulfilled, and it can even be up to five years for rare and exclusive pieces.
The appreciation or increase in value of Rolex timepieces over time is mainly due to the economic principle of supply and demand, as well as an average annual increase in valuation of approximately 5-10%. However, the extent of this appreciation varies depending on factors such as the specific model and current market trends. As such, it is highly recommended that prospective watch investors conduct thorough research before making any purchase decisions.
At Wristcheck, we employ a rigorous and thorough authentication process to ensure the authenticity of every watch we sell. Our Swiss-trained watch specialists meticulously examine every detail of the watch to ensure that it meets our high standards. We offer authentication services for watches, and our Wristcheck grading system provides an additional level of assurance to our customers. To have your watch authenticated and graded by our experts, please contact us to book an appointment.
Rolex provides a warranty period of five years from the date of purchase for all new Rolex watches. In addition, Wristcheck offers a 12-month warranty for each eligible watch, on top of any remaining Original Equipment Manufacturer (OEM) warranty that may apply.
The Rolex Submariner is an iconic dive watch built to withstand the toughest underwater conditions. Its sleek and sporty design makes it a favorite of professional divers and watch collectors. Popular models include the Rolex Submariner Date and the Rolex Submariner No-Date.
The Rolex Daytona is a legendary chronograph watch that’s both stylish and functional. Its precision timekeeping and sporty design have made it a favorite among race car drivers and watch enthusiasts. Popular models include the Rolex Daytona 116500LN and the Rolex Daytona 116508.
The Rolex GMT-Master is a dual-time watch designed for pilots and travelers. Its ability to track multiple time zones simultaneously makes it a must-have for frequent fliers. Popular models include the Rolex GMT-Master II and the Rolex GMT-Master II “Pepsi.”
The Rolex Datejust is a classic and versatile watch that’s perfect for any occasion. Its timeless design and practical features, such as the date function, make it a favorite among men and women. Popular models include the Rolex Datejust 36 and the Rolex Datejust 41.
The Rolex Day-Date is a prestigious and iconic dress watch that world leaders and celebrities often wear. Its elegant design and practical day-and-date function make it a symbol of success and luxury. Popular models include the Rolex Day-Date 36 and the Rolex Day-Date 40.
The Rolex Yacht-Master is a sophisticated and nautical-inspired watch designed for sailors and yacht enthusiasts. Its elegant design and practical features make it a favorite among luxury watch collectors. Popular models include the Rolex Yacht-Master 40 and the Rolex Yacht-Master II.
The Rolex Explorer is a rugged and versatile watch designed for adventurers and explorers. Its durable and reliable design has made it a favorite among mountaineers and outdoor enthusiasts. Popular models include the Rolex Explorer I and the Rolex Explorer II.
The Rolex Sea-Dweller is a durable dive watch built to withstand extreme underwater conditions. Its helium escape valve and unidirectional bezel make it a favorite of professional divers and watch enthusiasts. Popular models include the Rolex Sea-Dweller 126600 and the Rolex Sea-Dweller 116660.
The Rolex Sky-Dweller is a sophisticated and complicated watch designed for world travelers and business executives. Its annual calendar and dual time zone function make it a must-have for frequent fliers. Popular models include the Rolex Sky-Dweller 326934 and the Rolex Sky-Dweller 326933.
The Rolex Milgauss is a unique and high-tech watch designed for professionals in scientific fields. Its distinctive lightning bolt-shaped second hand and green sapphire crystal make it a standout among luxury watches. Popular models include the Rolex Milgauss “Z-Blue” 116400GV.
You sure can. Try on and purchase a Rolex in Hong Kong at Wristcheck’s boutique shop in Central. Make an appointment now.
With no import duties and no sales tax, Hong Kong is a popular destination for purchasing luxury watches like Rolex at a low price.
Some Rolex watches, especially gold models, can be more expensive than their equivalent weight in gold due to craftsmanship and brand prestige.
Properly maintained, a Rolex can last a lifetime and beyond, often becoming family heirlooms.
Older Rolex watches can be worth more due to rarity, historical significance, and collectible status.
Rolex does not publicly disclose production numbers, but estimates suggest around 800,000 to 1 million watches annually.
Models like the Submariner, Daytona, and GMT-Master II typically hold or increase in value over time. However, many factors affect the volatility of the value, therefore it cannot be certain.
Wealthy individuals globally, with significant markets in the USA, China, and Europe, are major buyers of Rolex watches.
Generally, Rolex watches hold their value well; some models even appreciate, especially in times of high demand and limited supply.
A second-hand Rolex can be a good investment as they often retain or increase in value, particularly well-maintained, rare, or sought-after models. However, the market can be volatile, and these things are tricky to predict.
Rolex's high resale value is due to its global reputation for quality, durability, timeless design, and a strong demand in the pre-owned market.
The Rolex Paul Newman Daytona is one of the most expensive models, having sold at auction for over $17 million.
While not guaranteed, Rolex prices have historically trended upwards due to their luxury status and consistent demand.
Traditional Rolex watches do not have batteries; they are either manually wound or powered by an automatic (self-winding) movement.
Predicting exact prices is challenging, but Rolex prices may continue to rise given historical trends of increasing demand and limited supply.
Ladies' Rolex watches can hold value well, especially popular models or those in precious metals, though traditionally, men's models have been more sought after in the resale market.
Old Rolex watches can be very valuable, particularly rare models or those with historical significance.
Generally, Rolex watches tend to be less expensive in countries with lower taxes and duties on luxury goods, such as the UAE or Switzerland.
Prices vary widely depending on the model, condition, and market demand. New Rolexes can range from about $5,000 to over $50,000 or more.
The Rolex Oyster Perpetual line starts around $5,300 but can vary based on size, material, and market conditions.
For many, the value of a Rolex comes from its quality, durability, brand prestige, and potential investment value, making it worth the price for those who value these aspects.
Depending on the model, you may face waiting lists at authorized dealers, especially for popular models like the Submariner or Daytona.
Both brands are highly respected, but they cater to slightly different tastes and priorities. Rolex is often seen as a status symbol, while Omega is praised for its technological innovations.
Rolexes are designed to be durable and can be worn daily, but individual comfort and lifestyle should guide this decision.
"Better" is subjective based on criteria like design, functionality, heritage, and personal preference. Brands often compared favorably include Patek Philippe, Audemars Piguet, and Omega.
A Rolex might depreciate slightly upon initial wear, but well-maintained pieces can still retain or increase in value over time.
The "best" Rolex depends on individual preferences and needs. For investment, models like the Daytona, Submariner, and GMT-Master II are often recommended due to their popularity and demand.