Buy
Audemars Piguet

Audemars Piguet

Audemars Piguet is an iconic Swiss watchmaker established in 1875 in the Vallée de Joux. With a 140-year legacy of pushing the horological envelope in technical and aesthetic design, the brand has become a symbol of innovation and excellence in the watch industry.

AP is notorious for its bold releases, including the Royal Oak, which has become a cultural icon and a symbol of status and prestige. Despite its trailblazing reputation, AP remains committed to tradition and is still owned by its founding families. Each timepiece is a harmonious blend of the brand’s rich heritage and expertise in traditional watchmaking with groundbreaking design and craftsmanship.

The brand’s ability to shift the paradigm of horology is a testament to its unwavering commitment to excellence and innovation. AP has built its reputation as a leader in the watch industry on a foundation of technical expertise and artistic flair, resulting in functional and aesthetically stunning timepieces.

Today, AP timepieces are not only a symbol of status and prestige but also a cultural icon, adorning the wrists of celebrities and royalty alike. As AP continues to push the boundaries of what is possible in watchmaking, it will undoubtedly remain one of the world’s most respected and iconic brands.

Read More

About the brand

Audemars Piguet

The Founder

Established in 1875 by Jules-Louis Audemars and Edward-Auguste Piguet, Audemars Piguet is a prestigious name in Swiss watchmaking, originating from Le Brassus in the Vallée de Joux, the cradle of this fine art. This iconic brand is 30 years older than Rolex, its renowned industry counterpart.

Audemars Piguet has cemented its 140-year legacy with an unrivaled ability to time and time again shatter the metaphorical horological ceiling in all facets – technical and aesthetic. Its myriad of record-breaking releases over the century have, without doubt, paved the way for the era of modern horology we are so familiar with today.


History

Audemars Piguet is best known for its bold releases, most importantly for the Royal Oak, introduced in 1972 as the world’s first luxury sports watch crafted in stainless steel. The release sent shock waves throughout the watchmaking industry but has since become the definitive blueprint for modern sports watches in steel, its octagonal case being one of the most sought-after silhouettes in the world. AP’s later icons, such as the Royal Oak Offshore and Concepts, have further propelled the brand to new heights – not only within the watch industry but also fostering its emergence as a 21st-century cultural icon. Today, Audemars Piguet’s watches are a symbol of status and prestige, adorning the wrists of celebrities and royalty alike.

Despite trailblazing its way through modern haute horlogerie, tradition remains engrained in Audemars Piguet’s DNA – it is one of the largest independent Swiss watchmakers still owned by its founding families. This allows AP to marry its rich heritage and expertise in traditional watchmaking with ground-breaking design and craftsmanship.


Iconic Models and Watches

Royal Oak “Jumbo” Extra-Thin Ref. 15202ST.OO.1240ST.01, Royal Oak Offshore Chronograph Ref. 26400SO.OO.A002CA.01, Royal Oak Concept Flying Tourbillon GMT Ref. 26589IO.OO.D002CA.01, 
Millenary Skeleton Ref. 4101.ST.002, Jules Audemars Perpetual Calendar Ref. 26390OR.OO.D088CR.01


AP Founders.jpg

Frequently Asked Questions

Can’t find your question?
Why are Audemars Piguet watches so popular?

AP watches are popular due to their exceptional quality, innovation, bold design, limited production, and heritage. The brand has produced watches for royalty, celebrities, and other high-profile individuals, cementing its reputation as a symbol of prestige and exclusivity.

What makes the Royal Oak so iconic?

The Royal Oak’s iconic status results from its innovative design, exceptional quality, exclusivity, enduring popularity, and cultural significance. It has remained a highly sought-after timepiece for many years and has proven to be a lasting symbol of luxury and sophistication.

What is the average price for Audemars Piguet?

The cost of a new entry-level AP watch typically begins at approximately US$20,000 to US$25,000, while more intricate and exclusive models may exceed US$1 million in price. It is important to remember that pricing may fluctuate significantly depending on various factors, such as scarcity, condition, and historical significance.

Why are most Audemars Piguet watches so big?

AP is known for producing bold and distinctive watches, and many of their models feature larger case sizes. While they now offer smaller case sizes, they remain committed to their signature statement-making style.

What are some of the hardest Audemars Piguet watches to buy?

The hardest AP watch to buy depends on several factors, such as demand, availability, and production volume. The Royal Oak “Jumbo” Extra-Thin in steel is highly sought after for its iconic design, while the Royal Oak Offshore “Safari” features a distinctive dial and bezel. Other challenging models to secure include the Royal Oak Perpetual Calendar and the Royal Oak Concept.

How does Audemars Piguet’s Code 11.59 collection differ from its traditional designs?

AP’s Code 11.59 collection breaks with the brand’s traditional watch designs by featuring a more contemporary and avant-garde aesthetic. The collection includes a variety of complications and features, including chronographs, perpetual calendars, and open-worked dials.

What are some unique complications found in Audemars Piguet’s watch movements?

AP’s watch movements feature a range of unique complications, including minute repeaters, perpetual calendars, and tourbillons. The brand is known for its innovative approach to watchmaking, and its movements are highly regarded for their precision and reliability.

Is there a waitlist for AP watches? What is the average waitlist time?

The waitlist time for an AP watch varies depending on the model and demand. Highly exclusive models may have waitlists of 5-8 years, while less exclusive models may be available immediately or within a few months of placing an order.

Will my Audemars Piguet appreciate over time?

AP watches are highly sought after by collectors and watch enthusiasts, with their desirability contributing to the increasing value of their timepieces. However, it’s important to note that not everyone shares this appreciation, and past performance does not guarantee future returns. As such, it is highly recommended that prospective watch investors conduct thorough research before making any purchase decisions.

How do I know if my Audemars Piguet is authentic?

At Wristcheck, we employ a rigorous and thorough authentication process to ensure the authenticity of every watch we sell. Our Swiss-trained watch specialists meticulously examine every detail of the watch to ensure that it meets our high standards. We offer authentication services for watches, and our Wristcheck grading system provides an additional level of assurance to our customers. To have your watch authenticated and graded by our experts, please contact us to book an appointment.

What is the warranty on Audemars Piguet watches?

AP provides a warranty period of two years from the date of purchase for all new AP watches. In addition, Wristcheck offers a 12-month warranty for each eligible watch, on top of any remaining Original Equipment Manufacturer (OEM) warranty that may apply.

What is Royal Oak?

The Royal Oak collection is one of AP’s most iconic and recognizable designs, featuring a distinctive octagonal bezel and integrated bracelet. Some popular watches in this family include the Royal Oak 15400ST.OO.1220ST.01, the Royal Oak 15500ST.OO.1220ST.01, and the Royal Oak Extra-Thin 15202ST.OO.1240ST.01.

What is Royal Oak Offshore?

The Royal Oak Offshore collection is a more sporty and rugged version of the Royal Oak, featuring a larger case and more aggressive design elements. Some popular watches in this family include the Royal Oak Offshore Diver 15710ST.OO.A002CA.01, the Royal Oak Offshore Chronograph 26400SO.OO.A002CA.01, and the Royal Oak Offshore Tourbillon Chronograph 26421ST.OO.A002CA.01.

What is Royal Oak Concept?

The Royal Oak Concept collection showcases AP’s cutting-edge technology and avant-garde design, featuring innovative materials and complex mechanisms. Some popular watches in this family include the Royal Oak Concept Flying Tourbillon GMT 26589IO.OO.D002CA.01, the Royal Oak Concept Carbon 26265FO.OO.D003CU.01, and the Royal Oak Concept Laptimer Michael Schumacher 26221FT.OO.D002CA.01.

What is Jules Audemars?

The Jules Audemars collection is named after one of the AP’s founders and showcases traditional watchmaking techniques and elegant designs. Some popular watches in this family include the Jules Audemars Selfwinding 15180OR.OO.A002CR.01, the Jules Audemars Extra-Thin 15180BC.OO.A002CR.01, and the Jules Audemars Perpetual Calendar 26564IC.OO.D002CR.01.

What is Millenary?

The Millenary collection is known for its distinctive oval case and unconventional dial layout, showcasing AP’s creativity and innovation. Some popular watches in this family include the Millenary Frosted Gold Philosophique 77244BC.GG.1272BC.01, the Millenary Hand-Wound 4101OR.OO.01, and the Millenary Minute Repeater 26371TI.OO.D315CR.01.

Which celebrities wear Audemars Piguet?

Celebrities known for wearing AP include LeBron James, Jay-Z, Arnold Schwarzenegger, Serena Williams, and many more. Jay-Z has even collaborated with the brand.

Why are APs so expensive?

Not only because of materials like gold, platinum, and advanced alloys, but because each timepiece has complex movements that require advanced horological expertise. This dedication to craftsmanship leads to limited production, increasing exclusivity. Collectively, these factors elevates the brand's prestige and makes owning an AP a luxury, justifying the premium price.

What is an entry level Audemars Piguet?

The Royal Oak Offshore models are a gateway for those looking to own an AP watch without venturing into the higher price points of the flagship collections.

Who owns AP watches?

AP is one of the few remaining independent, family-owned watchmaking companies in the world. The brand is still owned by the descendants of the original founding families, the Audemars and Piguet families.

How many watches does AP make a year?

According to a Business of Fashion interview with its CEO, AP produces approximately 40,000 watches annually. This limited production reflects the brand's commitment to the quality of each watch.

Can you buy Audemars Piguet in Hong Kong?

You sure can. Try on and purchase an Audemars Piguet watch in Hong Kong at Wristcheck’s boutique shop in Central. Make an appointment now.

Why is Hong Kong a popular place to buy an Audemars Piguet watch?

With no import duties and no sales tax, Hong Kong is a popular destination for purchasing luxury watches like Audemars Piguet at a low price.

Is AP more expensive than Rolex?

Yes, Audemars Piguet is generally more expensive than Rolex, due to its complexity, exclusivity, and use of high-end materials. However, this also depends on the model as well.

Should I buy Rolex or AP?

This will depend on the individual's taste. Rolex can have a more classic look, whilst Audemars Piguet can have a more unique look.

Which is more expensive Cartier or AP?

Audemars Piguet (AP) watches are generally more expensive than Cartier watches. AP is known for its high-end, intricate watch mechanisms and exclusivity, particularly in the Royal Oak line, which typically command higher prices than most Cartier models. Cartier offers a range of luxury watches that are often more accessible in terms of price.

What's better Rolex or AP?

This depends on the individuals taste. Rolex tends to have a more classic look, whilst Audemars Piguet can have a more unique look to it.

What is more expensive Patek or AP?

Patek Philippe is generally more expensive than Audemars Piguet.

What is the best selling watch of Audemars Piguet?

The best-selling watch of Audemars Piguet is the Royal Oak. Introduced in 1972 and designed by Gérald Genta, the Royal Oak is famous for its distinctive octagonal bezel and integrated bracelet, making it an iconic symbol of the brand.

Is AP nicer than Rolex?

Whether Audemars Piguet (AP) is "nicer" than Rolex depends on personal taste.

Is Patek better than AP?

Determining whether Patek Philippe is "better" than Audemars Piguet (AP) depends on what aspects you value in a watch.

Do AP watches lose value?

Audemars Piguet watches generally retain or even increase in value over time, particularly popular models like the Royal Oak.

What is the most sought after Royal Oaks?

The most sought-after model within the Audemars Piguet Royal Oak line is the Royal Oak "Jumbo" Extra-Thin, particularly the reference 15202. This model closely resembles the original Royal Oak design by Gérald Genta from 1972, known for its ultra-thin case and the iconic "Tapisserie" pattern on the dial. Collectors highly value the 15202 for its heritage, design fidelity to the original, and its exceptional craftsmanship.

What is the most popular color of AP Royal Oak?

The most popular color for the Audemars Piguet Royal Oak is typically the blue dial. This color is especially favored in the classic Royal Oak "Jumbo" Extra-Thin models, such as the reference 15202. The blue dial versions are highly sought after for their striking looks and the way they highlight the Royal Oak's signature "Tapisserie" pattern, making them a top choice among collectors and enthusiasts.

Is Audemars Piguet more expensive than Richard Mille?

No, Richard Mille watches are generally more expensive than Audemars Piguet.

Don’t miss out on the latest.

Sign up to get first access to our sales, new arrivals, exclusive events, industry news – and so much more.