TAG Heuer

TAG Heuer

TAG Heuer is a Swiss luxury watch brand with a rich history dating back to 1860. ...

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TAG Heuer

The Founder
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Originally known as the Heuer company, TAG Heuer’s story dates back to 1860 when Edouard Heuer set up his watchmaking workshop in Saint-Imier. Besides creating incredible timekeeping instruments, Heuer shaped the world of watchmaking thanks to a number of important inventions in the late 19th century. Right from creating the oscillating pinion, which helped improve the accuracy of chronographs, to developing the Mikrograph in 1916, the first mechanical stopwatch capable of measuring elapsed time to within 1/100th of a second and introducing dashboard clocks in 1933, Heuer revolutionized precision and timekeeping with its unparalleled offerings.

Iconic Models and Watches
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Frequently Asked Questions

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Authenticity guaranteed

Every single watch listed on Wristcheck is carefully inspected, authenticated and tested alongside strict industry guidelines by our in-house Swiss-trained watchmakers.

Total Transparency

What you see is what you get. Say goodbye to hidden fees. Shop with confidence knowing the price you see listed on our platform is what you'll pay.

Comprehensive Grading

Our 10-point grading system carefully evaluates every aspect of a watch: from its case and bracelet to its movement and timing – so you know exactly what you’re paying for.
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