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About TAG Heuer
Originally known as the Heuer company, TAG Heuer’s story dates back to 1860 when Edouard Heuer set up his watchmaking workshop in Saint-Imier. Besides creating incredible timekeeping instruments, Heuer shaped the world of watchmaking thanks to a number of important inventions in the late 19th century. Right from creating the oscillating pinion, which helped improve the accuracy of chronographs, to developing the Mikrograph in 1916, the first mechanical stopwatch capable of measuring elapsed time to within 1/100th of a second and introducing dashboard clocks in 1933, Heuer revolutionized precision and timekeeping with its unparalleled offerings.