J12 White Ceramic White Dial

Although Coco Chanel began her eponymous luxury goods house in the first decade of the 20th century, it wasn’t until 1987 that the brand formally began dipping its toe into the arena of fine watchmaking.

Under the ministrations of Gérard and Alain Wertheimer - grandsons of Chanel’s original co-founder, Jacques Wertheimer - the brand was among the earliest players in luxury fashion to invest heavily in high-end watchmaking; with the Wertheimer brothers’ most astute acquisition (thus far) being a 20-percent ownership stake in Kenissi - the state-of-the-art Swiss manufacture owned, in majority, by Tudor.