Every New Rolex Released at Watches & Wonders 2025

Year after year, all eyes turn to Rolex on the first day of Watches & Wonders. There’s always that buzz – everyone waiting to see what the Crown has up its sleeve. True to form, Rolex stay famously secretive, yet somehow always deliver something worth the hype. This time though, the surprise came early: leaks surfaced three weeks ahead, showing what looked like a full new collection. And lo and behold, they were legit.

 

Now that everything's official, let's break down Rolex's 2025 lineup of new releases:

A New Collection: The Rolex Land-Dweller

The Rolex Land-Dweller is the brand's all-new collection, taking inspiration from 1970s Oysterquartz models but reimagined for today. Inside beats the new Caliber 7135 - Rolex's first high-frequency mechanical movement, which itself features a brand new direct impulse escapement – the “Dynapulse”, along with a Syloxi hairspring and Paraflex shock absorbers. For the first time on a stainless steel Rolex, you'll find a sapphire display caseback to showcase this engineering. In a nutshell, the Land-Dweller fills Rolex's missing integrated bracelet sports watch category. 

 

Here's what you need to know:

 

• The Land-Dweller is Rolex’s first true integrated bracelet sports watch, with a flat-link Jubilee bracelet and a hidden Crownclasp.
   
• Its dial introduces a honeycomb guilloché pattern – a first for Rolex – paired with applied Chromalight indices.

 

• You’ll have your choice of 36mm or 40mm cases, available in Oystersteel, Everose gold, or platinum, with optional gem-set bezels in baguette or brilliant-cut diamonds.

 

• For the first time on a steel Rolex, a sapphire caseback showcases the new high-frequency Caliber 7135 movement in action.

A Pastel Makeover For The Oyster Perpetual

A fan favorite among watch enthusiasts for its simplicity, The Rolex Oyster Perpetual has earned consistent attention since Rolex's 2020’s lineup of colorful lacquer dials and the playful "Celebration" versions that followed. For 2025, Rolex has introduced new pastel lavender, beige, and pistachio dials in a variety of case sizes from 28-41mm: softer than the bold "Stella"-inspired hues – but highly likely to be just as sought-after.

Familiar Watches, Fresh Faces

Staying true to its evolutionary approach, Rolex introduces subtle (but still impactful) updates for 2025 with new dial options across several collections:
 

• Daytona: Now available with a bright turquoise blue dial
• GMT-Master II "Sprite": White gold version debuts with green dial
• Sky-Dweller: Yellow gold model gets a rich green dial option
• GMT-Master II (Everose/yellow gold): New "Tiger Iron" dial

The Perpetual 1908 Gets A Bracelet

If you ask us, the new Perpetual 1908 might just be Rolex’s best release this year.

 

When it first launched in 2023, the 1908 immediately stood out to us as one of Rolex’s most attractive dress watches. Again, the brand made sure everyone took notice last year when they introduced the platinum version with its beautiful guilloché dial.

 

Now for 2025, Rolex has taken it to another level with the new Settimo bracelet – a seven-piece link design exclusive to the yellow gold 1908. Paired with the crisp white dial, this combination brings sophistication to the collection while keeping just the right touch of sportiness. And with its 39mm case and slim profile, it remains one of the most wearable watches in Rolex’s lineup.

 

For a full rundown of all of Rolex’s new releases at Watches & Wonders, check out our Instagram post here.