M.A.D. Editions M.A.D.1 BLUE 42mm

The M.A.D. Editions M.A.D.1 Blue (ref. M.A.D. 1 Blue) debuted in 2021 as a 450-piece limited edition, initially offered exclusively to friends of MB&F. Striking for its unconventional lateral time display, the watch channels founder Maximilian Büsser’s signature futurism into a more accessible silhouette, without compromising conceptual daring. Its vivid blue central rotor and orbital display architecture offer a dynamic take on contemporary independent watchmaking.

The 42mm stainless steel case houses a modified Miyota 821A movement, inverted and adapted to drive the peripheral rotating hours and minutes. A domed sapphire crystal tops the watch, while mineral glass is used on the caseback – a conscious decision balancing aesthetics with pricing. The lateral time indication is read from the side via two rotating cylinders, while the oversized top-mounted rotor in electric blue spins vividly across the face.

Though not part of MB&F’s mainline Legacy Machine or Horological Machine families, the M.A.D.1 Blue retains the design DNA that made the brand a favourite among collectors who value originality over convention. Its limited run and unique display ensure its status as one of the decade’s most talked-about independent releases.