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Longines

Longines

Longines is a Swiss luxury watch brand with a rich history dating back to 1832. For nearly two centuries, the company has been producing exceptional timepieces that are renowned for their precision, elegance, and timeless designs.

Among Longines’ most popular models is the Master Collection, which features elegant watches for everyone that showcase the brand’s exceptional craftsmanship and attention to detail. The Longines Conquest Classic is another standout model, featuring a sophisticated design and a high-performance automatic movement.

In every aspect of its watches, Longines’ commitment to excellence and tradition is evident. From the intricate movements to the timeless designs, every detail is crafted with the utmost precision and care. Longines has been a pioneer in the field of sports timekeeping since the late 1800s and continues to be the official timekeeper of prestigious events such as the Kentucky Derby and the French Open.

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About the brand

Longines

The Founder

As one might expect, the history of Longines is a rather storied, evolutive one. Originally named “Raiguel Jeune,” the company was set up in 1832 by Auguste Agassiz (alongside a few other business partners) in Saint Imier - an ancient township in the shadow of Mont Soleil.

By 1867, Ernest Francillon, Agassiz’s nephew and company director at that time, set up a new workshop for the purposes of serially manufacturing movements - sited on an area nicknamed “Les Longines,” giving rise to the company’s modern name. Francillon would continue to shepherd the company until his death in 1900, solidifying Longines’ status as one of the earliest examples of a modern watch manufacturer.


History

Widely regarded as one of the most vaunted makers of precision timing instruments in the 20th century, Longines’ watches have long been associated with lofty pursuits in equestrian sport and aviation.

The company is famous for supplying military pilots with a range of chronographs throughout the early 20th century, including US naval officer Philip Van Horn Weems, with whom Longines collaborated on a unique “Hour-Angle” design. Among lovers of classic mid-century movements, the brand is also revered for inventing the caliber 13ZN - the first serially manufactured chronograph with a flyback function.

Fun fact: the brand’s “winged hourglass” logo is one of the oldest continually active trademarks in the world - first registered in 1889.


Iconic Models and Watches

Ref. 4270, 30CH Flyback, Ref. 5193 “Sei Tacche,” Master Collection “190th Anniversary”


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Frequently Asked Questions

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The average price of a Longines watch?

A new Longines watch typically starts at around $800 to $1,500 USD for entry-level models, while mid-range options are priced between $1,500 and $3,000 USD. High-end or special edition models may exceed $3,000 USD, occasionally reaching up to $5,000 USD. It’s important to note that prices can vary based on factors such as model, condition, and rarity.

Which Longines watches are ideal for beginners?

Some great Longines watches for beginners include the Master Collection, known for its classic design and versatility; the Conquest Classic, which combines sporty elegance; and the Flagship, a timeless piece with a simple design. The HydroConquest is ideal for those interested in diving watches, while the La Grande Classique features slim profiles and elegant dials. These models offer a good balance of quality, style, and affordability, making them perfect for new watch enthusiasts.

What makes Longines unique and special?

Longines is distinctive due to its rich heritage since 1832, making it one of the oldest watch brands. The brand offers elegant designs across various collections and has a strong connection to sports, serving as the official timekeeper for many prestigious events. This blend of history, quality, and style sets Longines apart in the luxury watch market.

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