Buy
Bulgari

Bulgari

Bulgari is an Italian luxury watch brand that has been creating exquisite timepieces since 1980. The brand is renowned for its unique designs, exceptional craftsmanship, and attention to detail.

Popular models from Bulgari include the Octo collection, featuring distinctive octagonal cases and minimalist dials, and the Serpenti collection, which incorporates the brand’s iconic snake motif into its designs. These watches are a testament to Bulgari’s commitment to elegant design and unparalleled craftsmanship.

Bulgari combines traditional watchmaking techniques with cutting-edge technology to create timepieces that are both aesthetically pleasing and highly functional. Each watch is crafted with the utmost care and precision, ensuring they are not only beautiful but also reliable and durable.

Read More

About the brand

Bulgari

The Founder

Established in 1884 by Greek silversmith Sotirio Bulgari, Bulgari (stylized as BVLGARI) quickly became synonymous with Italian craftsmanship and decadent high jewelery. 

Capitalizing on the booming post-war era, Sotirio’s sons Giorgio and Costantino - who had worked closely alongside their father - turned Bulgari into a favorite of the international jetset; with the brand proving especially popular among legendary European actresses such as Ingrid Bergman and Elizabeth Taylor. 


History

Once thought of solely as a purveyor of Roman luxury goods, for the last 30 years Bulgari has toiled to transform itself into a world-class watchmaker. After acquiring Gerald Genta and Daniel Roth SA in 2000, the brand was itself integrated into LVMH Group - where it has remained the crown jewel in the watchmaking division for over a decade. 

Under the leadership of Creative Director Fabrizio Buonomassa Stigliani, who often turns to industrial design for inspiration, Bulgari has become synonymous with the Octo Finissimo - a “future classic” in the world of braceleted, ultra-thin watches.


Iconic Models and Watches

Octo Finissimo Ultra, Octo Finissimo “Tadao Ando,” Serpenti Secret, Aluminium GMT


Bvlgari Founder.jpg

Frequently Asked Questions

Can’t find your question?

Don’t miss out on the latest.

Sign up to get first access to our sales, new arrivals, exclusive events, industry news – and so much more.