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Urwerk is a Swiss watch brand that has gained international recognition for its innovative approach to watchmaking. Founded in 1997 by watchmakers Felix Baumgartner and Martin Frei, Urwerk has become known for its avant-garde designs and groundbreaking technology. Popular models from Urwerk include the UR-105 CT, a watch that showcases the brand’s technical expertise and signature satellite time indication, and the UR-100 SpaceTime, a timepiece that pays homage to the brand’s fascination with space and time. Urwerk has become synonymous with innovation and pushing the limits of what is possible in watchmaking. Its watches are not only visually striking but also highly functional, with each timepiece boasting exceptional accuracy and reliability.

Urwerk is the brainchild of Messrs Martin Frei and Felix Baumgartner, who respectively oversee the artistic vision and watchmaking of the brand’s highly futuristic timepieces.&nbsp;The two met while Frei was attending art school in Lucerne in the mid-1990s, developing an immediate rapport due to their shared fascination with wristwatches and the concept of time.&nbsp;Today, Frei’s training in sculpture and photography inform the inimitable Urwerk aesthetic, while Baumgartner - the third generation in a family of Schaffhausen watchmakers - is responsible for those technical innovations needed to translate the duo’s unique perspective on telling time.&nbsp;

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The Founder

Named for the ancient Mesopotamian city-state of Ur - one of the cradles of human civilization where time was first studied, cataloged, and measured - Urwerk is (in the words of its founders) a “super unconventional, uncommercial” indie brand that has dominated the space for high-end concept watches over the past decade. Founded in 1997 by Felix Baumgartner and Martin Frei, the brand is frequently associated with creative and futuristic timekeeping indications. The most renowned of these is the “Revolving Satellite” complication. Unveiled by Urwerk in 2008 (in the guise of the UR-202), it utilizes an innovative system of air turbines for movement regulation - a first in horology. The brand’s notable patrons include Robert Downey Jr and Michael Jordan.

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History

UR-100V “Ultraviolet,” UR-111C “Iron,” UR-220 “Falcon Project”

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UR100V T Rex Edition 41mm

UR100V Ultra-Violet

Prepare to be captivated by the Urwerk UR100V Iron, a masterpiece of avant-garde horology that pushes the boundaries of traditional watchmaking. This cutting-edge timepiece is the latest addition to Urwerk's acclaimed UR100 collection, a series that has cemented the brand's reputation for innovative and visually striking designs. Crafted from a bold combination of titanium and stainless steel, the UR100V Iron showcases a striking blue dial that seamlessly integrates Urwerk's signature satellite time display. Powered by the UR 12.01 self-winding movement, this watch boasts a remarkable 48-hour power reserve, ensuring reliable timekeeping for your active lifestyle. Whether you're an adventurous explorer, a sophisticated urbanite, or a discerning collector, the Urwerk UR100V Iron is a timepiece that will captivate and inspire. Its unique and instantly recognizable design sets it apart from the crowd, while its robust construction and advanced functionality make it a versatile companion for any occasion. As an embodiment of Urwerk's commitment to pushing the boundaries of modern horology, the UR100V Iron is a true masterpiece of the watchmaking world. With its striking appearance, exceptional performance, and unparalleled innovation, this timepiece is destined to become a coveted icon among discerning enthusiasts and collectors alike.

In the ever-evolving world of haute horology, Urwerk has consistently pushed the boundaries of traditional watchmaking. The UR-210Y "Black Hawk" is a testament to the brand's innovative spirit, blending cutting-edge technology with a bold, contemporary design. Launched in 2014, the UR-210Y "Black Hawk" builds upon Urwerk's pioneering UR-210 model, adding a striking black aesthetic that commands attention. Crafted from lightweight yet durable titanium, the 44mm case exudes an air of rugged sophistication, perfectly complemented by the sapphire crystal that protects the mesmerizing display within. At the heart of this timepiece lies the Calibre UR-7.10, a self-winding movement that delivers a remarkable 39-hour power reserve. The display features hours, minutes, and a power reserve indicator, offering the wearer a comprehensive understanding of the watch's operational status. This unique functionality, paired with the UR-210Y's intuitive user interface, makes it a versatile companion for a wide range of activities, from the boardroom to the great outdoors. The Urwerk UR-210Y "Black Hawk" is a true masterpiece of horological engineering, combining the brand's renowned innovation with a bold, contemporary aesthetic. Whether you're an avid collector or simply seeking a timepiece that makes a statement, this exceptional watch is sure to captivate and inspire.

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UR100V T Rex Edition 41mm

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UR100V T Rex Edition 41mm

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UR-210Y "Black Hawk" 44mm

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UR-220 SL UR 220 SL Asimov 44mm

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UR-202 White Gold 46mm

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UR-103.09 White Gold 50mm

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