Wristchat with François-Henry Bennahmias, CEO of Audemars Piguet

Tune into our founder Austen Chu’s conversation with CEO of Audemars Piguet, François-Henry Bennahmias — one of the boldest, most dynamic leaders within the Swiss watch industry. Under his 10-year leadership, Bennahmias has propelled Audemars Piguet’s revenue and brand equity to the moon — all while cutting global points of sale, and attracting a new wave of younger collectors.

Here, the industry visionary talks about the 50th Anniversary of the Royal Oak, the next decade for the brand, how the watch industry has evolved over the past few years — and tasking Wristcheck with running a global competition to design a Royal Oak. Details to come!

Watch the full video here: