In August, Omega Saw a Drop While Wristcheck 100 Follows a Downward Trend

During late July to early August, OME50 (Omega) experienced a surge in popularity, reaching its peak at 35,740 on August 11th before stabilizing. This spike can be attributed to the DeVille and Constellation collections and the Olympics (the brand has been the official timekeeper of the sporting event since 1932). Additionally, the release of special edition watches such as the Seamaster Diver 300M, Speedmaster Chronoscope, and Aqua Terra 150m 'Ultra Light' Duplantis Edition worn by pole vault champion Armand Duplantis during the Olympic games generated a significant amount of excitement and attention for Omega.

Despite the Wristcheck 100 (WC100) following July’s downward trend and dropping around 4.1%, some models saw unprecedented growth in August, some of them are: 

Rolex Daytona Rose Gold Black Dial Ref. 116505-0001

The black dial variant of the rose gold Rolex Daytona witnessed impressive growth in August (followed by a bit of turbulence in September) despite experiencing a bit of a dip during the period from July 28th until August 11th. Since then, the ref. 116505-0001 appreciated around 16% in its value, reaching the price point of US$ 41,331 (as of August 31st). That said, it was still significantly lower than the watch’s retail price of US$ 46,500. 

Rolex Datejust Steel Jubilee Pink Dial Ref. 278274-0024

Another model that experienced unprecedented growth in August was the Rolex Datejust Steel Jubilee Pink Dial ref. 278274-0024. This watch began appreciating on the secondary market on August 4th before reaching a value of around US$14,000 and stabilizing in early September. As of August 31st, it was valued at US$14,137, which is almost 74% of its retail price of US$8,150. 

Richard Mille RM16

This Richard Mille variant, RM16 began appreciating on the secondary watch market this summer after experiencing a dramatic decline earlier this year. In August alone, this watch appreciated about 6% in value, which might not sound like a lot, but it’s Richard Mille we are talking about. Currently, the model is trading at US$ 97,667 on the secondary watch market, and we are expecting it to appreciate even more. 

Top Decliners in August 2024

While certain Rolex, Tudor, and Richard Mille models enjoyed dramatic growth in August 2024, some references suffered a drop in their value on the secondary watch market. The most notable example is, perhaps, the Rolex Datejust with a fluted dial (Ref. 126333-0021). It’s worth pointing out that the entire range of Datejusts with such dials was discontinued during the Watches & Wonders 2024, so this price drop seems curious to say the least. 

Richard Mille RM11-03 Rose Gold & Titanium

The performance of RM11-03 in rose gold and titanium has been steadily declining on the secondary watch market since July 2024. As of August 26th, 2024, the model has been trading at US$ 288,078 and, in September, it reached a new low of US$ 244,022. This constitutes a dramatic 14.6% drop in value over 30 days. 

Rolex Datejust Yellow Gold & Steel Champagne Dial Ref. 126333-0021

The Champagne-dial variant of the Rolex Datejust (ref. 126333-0021) has been enjoying a relatively stable time from early June 2024 until early August – and that’s when things started looking more dire. This model witnessed an 11.8% drop that month, with the most dramatic decline taking place on August 26. As of August 31st, the value of this Datejust iteration was US$ 14,272, which is about 2% less than its retail value. 

 

Tudor Princess Date 23 Yellow Gold & Stainless Steel Gold Dial Ref. M92513-0011

While there was undoubtedly a Tudor renaissance on the secondary watch market a couple of months ago, some models are still lagging, like the ref. M92513-0011. The decline of this Princess Date variant began in July and lasted through August until reaching the low of US$ 1,233 on August 31st, which is about 57% below its retail price.