H. Moser & Cie. and Azuki Drop Web3-Inspired Watch Capsule

At first glance, Azuki and H. Moser & Cie. don’t have much in common. One is a web3-native brand built on anime-inspired design and community storytelling. The other, a Swiss independent watchmaker known for clean execution and a dry sense of humor. But with The Elements of Time, the two have come together on a limited series that’s surprisingly cohesive, both in concept and in construction.

 

The new collaboration consists of eight watches across two references: the Pioneer Centre Seconds – produced in 24 pieces each for Fire, Earth, Water, and Lightning – and the Pioneer Tourbillon, offered as a one-of-one for each elemental theme.

The dials

The dials are where this collaboration finds its footing. Each one features a unique guilloché pattern tied to its elemental theme – fire, earth, water, or lightning – but the storytelling doesn’t come at the expense of finish. This is still a Moser dial, and it shows. The execution is sharp, the textures are refined, and the patterns catch light in all the right ways. We’ve come to expect a high level of craft and restraint from Moser, and that standard holds here, even with the added narrative layer from Azuki’s universe.

The details

Each of the four elemental themes comes in two versions: a limited-edition Pioneer Centre Seconds (24 pieces per element) and a unique-piece Pioneer Tourbillon, distinguished by a cutout at 6 o’clock showcasing Moser’s flying tourbillon.

 

Both are housed in the Pioneer case, the brand’s sports model line designed with durability in mind but still finished to Moser’s usual standards of proportion and detail. The 42.8mm case offers 120m of water resistance and features a rotating bezel, reintroduced here after appearing in past Collective Horology editions. It adds a functional edge without pulling focus from the dial.

 

Inside, its movement is finished to the level we’ve come to expect from Moser: sharp bevels, clean bridges, and deliberate architecture.
 

Why it works

This isn’t Moser’s first creative detour. The brand has long shown an appetite for irony and experimentation, from concept watches made of cheese to ones that parody Apple’s UI. But The Elements of Time feels different. There’s more intent here, a collaboration that respects the identity of both brands without diluting either. Moser brings its discipline and maturity in watchmaking; Azuki brings a fresh design lens rooted in community-built storytelling. The overlap works because both approach their craft seriously, even if their aesthetics come from different worlds.

 

From Azuki’s side, this is a coming-of-age moment. Many NFT-native brands have attempted physical crossovers (sneakers and fashion in particular) but few have managed to escape the novelty zone. Partnering with a manufacture like Moser signals that Azuki is starting to enter spaces where tangibility, longevity, and execution define credibility, and where design has to hold up beyond the screen.

 

And to be frank, that matters. In a digital ecosystem flooded with short-lived drops and hype cycles, anchoring your world-building in well-made, tactile objects – especially something as technical and high-touch as a mechanical watch – brings weight to the brand. It shows a willingness to invest in permanence. And if the past few years are any indication (with crossovers happening between watchmakers, web3, fashion, and gaming) we should expect more of this. The lines between digital and mechanical culture are blurring, and for collectors, that’s a space worth watching.
 

Pricing & availability

Each Elements of Time Pioneer Centre Seconds model – Fire, Earth, Water, and Lightning – is limited to 24 pieces, priced at USD $25,000. That brings the total production for the Centre Seconds to 96 watches.

 

Each elemental design is also available as a unique-piece Pioneer Tourbillon with the same case and dial motif, but with an aperture at 6 o’clock revealing Moser’s double-hairspring tourbillon, powered by the automatic Calibre HMC 804. These one-of-ones are priced at USD $75,000.

 

Collectors can find more information at h-moser.azuki.com.