Studio Underd0g

Richard Benc, a passionate watch designer, was inspired to pursue his career during the 2020 lockdowns. With a background in design, he recognized a gap in the watch industry for more playful and vibrant timepieces.

Driven by a desire to challenge traditional norms, Benc dedicated his efforts to creating unique watches that combine quality craftsmanship with a sense of fun. His innovative spirit and commitment to creativity have positioned him as a notable figure in the contemporary watch design landscape.

Studio Underd0g was officially launched in March 2021, emerging as a fresh and vibrant presence in the watch industry. The brand was created in response to the perceived seriousness of traditional horology, aiming to infuse joy and playfulness into the realm of timepieces.

The concept was born during the 2020 lockdowns when Richard Benc recognized a gap in the market for watches that balance quality craftsmanship with a fun aesthetic. After gathering initial feedback from the watch enthusiast community, the brand quickly established itself with its bold designs and vibrant colors.

Since its launch, Studio Underd0g has focused on creating unique timepieces that encourage self-expression and individuality. The brand has built a reputation for its commitment to craftsmanship and affordability, appealing particularly to a younger, adventurous audience. Today, Studio Underd0g continues to innovate, offering a diverse range of watches that stand out in a traditionally serious industry, celebrating creativity and a playful spirit.

The Underd0g Classic, The Adventure Series, The Retro Vibe