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Panerai

Panerai

Panerai is a luxury watch brand founded in Florence, Italy, in 1860. Originally known for producing precision instruments for the Italian Navy, the brand has since become renowned worldwide for its high-quality watches.

Panerai is known for its distinctive and bold designs, often featuring large cases and easy-to-read dials. Among Panerai’s most popular models are the Luminor and Radiomir collections, both featuring bold and distinctive designs that showcase the brand’s meticulous attention to detail and craftsmanship. The Submersible collection is another standout model, featuring robust and reliable watches designed for diving and water sports.

Panerai’s legacy as a leader in luxury watchmaking is a testament to its unwavering commitment to excellence and innovation. The brand has earned a reputation for producing some of the finest examples of Italian watchmaking, combining traditional craftsmanship with modern technology to create stylish and functional timepieces.

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About the brand

Panerai

The Founder

Originally a watchmaking studio and vocational school established by the eponymous Giovanni Panerai in Florence, Panerai persisted as a family business for much of the 20th century. In 1916, Giovanni’s grandson Guido developed and subsequently helped to patent the self-luminescent material known as “Radiomir” - the namesake for Panerai’s first and most enduring military dive watch.

 

By 1935, the founder’s great-grandson, Giuseppe Panerai, had begun testing various prototypes of the Radiomir diving watch - going so far as to collaborate with Rolex on the production of the now-historic Ref. 2533. 


History

Notable for being the official supplier of precision diving instruments to the Italian Navy for much of the 20th century, Panerai has, in actuality, only been a name in the horological zeitgeist since the late 1980s. Catapulted to global renown on the wrists of burly action stars like Schwarzenegger and Sly Stallone, the Italian brand became a fully-fledged watchmaker in 1997 - following its acquisition by what is known as the Richemont Group.

 

The brand has manufactured its modern Luminor, Submersible, and Radiomir collections in Neuchâtel since 2002. 
 


Iconic Models and Watches

“Mare Nostrum” Chronograph, Submersible Marina Militare, Luminor Due Luna


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