IWC, also known as the International Watch Company, has a rich history of crafting exceptional timepieces that are both elegant and functional. The brand was founded in Schaffhausen, Switzerland, in 1868 by an American watchmaker named Florentine Ariosto Jones, who sought to combine American manufacturing techniques with Swiss craftsmanship.

One of IWC’s most iconic models is the Portugieser, which was first introduced in the 1930s. The watch features a classic and elegant design with a distinctive arched-edge case that has become a hallmark of the brand. Another notable collection from IWC is the Pilot’s Watch, which was first introduced in the 1930s for military pilots that offer exceptional readability and functionality.

IWC’s dedication to quality craftsmanship and technical innovation has earned it a reputation for producing some of the most accurate and reliable watches in the world.

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About the brand


The Founder

Sometimes more formally known as the “International Watch Co.,” IWC was initially established in 1868 by American watchmaker Florentine Ariosto Jones.

The company was later sold to the Raushenbach family - among IWC’s first historic shareholders - who guided it through the 20th century, contributing to its burgeoning reputation for material and mechanical innovation until the 1970s.

Though not founders, IWC is closely associated with several leading figures in the Swiss watch industry. Chief among these is Günter Blümlein (who would go on to resurrect A. Lange & Sӧhne) and engineer Kurt Klaus, inventor of the “autonomous” perpetual calendar.


Inarguably the most influential watchmaker in north-eastern Switzerland, IWC is well-known in modern horological culture for its premium pilot watches and experimentation with cutting-edge materials such as ceramic titanium.

In the 100+ years that the company has been operational, it has contributed numerous innovations to Swiss watchmaking. These include the development and co-financing of the historic Beta 21 movement, pioneering the production of integrated titanium bracelets, and creation of the first wristwatch-size grande complication (Ref. 3770).

The company was acquired by the Richemont Group in 2000.

Iconic Models and Watches

Big Pilot Top Gun “Mojave Desert,” Pilot’s Watch “Mark XVII,” Da Vinci Ref. 3750

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Frequently Asked Questions

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What is the price range of IWC watches?

IWC watches are priced from approximately US$4,000 to US$35,000. The cost of an IWC watch can vary significantly based on the intricacy of its movement, the type of materials used, and its exclusivity.

Can you buy IWC watches in Hong Kong?

You sure can. Try on and purchase a IWC watch in Hong Kong at Wristcheck’s boutique shop in Central. Make an appointment now.

Why is Hong Kong a popular place to buy an IWC?

With no import duties and no sales tax, Hong Kong is a popular destination for purchasing luxury watches like IWC at a low price.

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