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Editor's Pick


By Wristcheck
3 Jul 2024
5 min read

We’re thrilled to welcome legendary 24-time Grammy award-winning artist, business mogul, and fellow watch aficionado JAY-Z on board as an investor of Wristcheck.

“As an entrepreneur, JAY-Z has always been an inspiration to me. I remember growing up to his music –  his lyrics not only introduced me to watch brands like Audemars Piguet, but also fueled my love for watches even further, as he bridged the gap between watches and pop culture. As the most influential celebrity watch collector of the 21st century and a certified G.O.A.T, his support carries immense weight both personally and professionally. It’s a testament to the trust and community we've built, and marks a major milestone in cementing Wristcheck as the go-to platform for watch enthusiasts worldwide.” 

– Austen Chu, founder & CEO of Wristcheck 


JAY-Z: Pioneering Watch Culture Since The 90’s


The godfather of all celebrity watch collectors, JAY-Z has accumulated some of the rarest, most elusive timepieces throughout his career. With a profound passion for watches and an unrivaled influence in multiple industries spanning decades, JAY-Z is no doubt a visionary who played a crucial role in shaping modern watch culture as we know it today.

Here’s a look inside his collection – explore it in full here.


“The incredible ecosystem JAY-Z has built at Roc Nation perfectly aligns with what we are building here at Wristcheck – the watch world of tomorrow.” 

– Austen Chu

The synergy is undeniable – with shared values of authenticity, innovation, and creative empowerment, we’re beyond excited for the future that lies ahead.

Austen Chu, Founder & CEO, Wristcheck

Our Mission


At Wristcheck, we love watches: past, present, and future. Our mission is to shape the watch world of tomorrow: a tech-driven universe powered by a commitment to transparency, inclusivity, and at its very core, a genuine love for watches.

We stand proudly behind the authenticity, legitimacy, and quality of every single one of the watches on our platform.

While honoring their craft and legacy, we’re also bringing watches to the forefront of pop culture – opening up this world and making it truly safe, transparent, and accessible to anyone who wishes to be a part of it. 

JAY-Z's investment speaks volumes about the trust and credibility we've built since we founded Wristcheck in late 2020, and it's all thanks to you – our incredible community. We couldn’t have done it without your trust and support.

We’d like to say a monumental thank you for being part of our Wristcheck family. Your support means everything to us, and we're honored to have you be part of this incredible journey of shaping the watch world of tomorrow, together.

– Your friends at Wristcheck