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Bamford

Bamford

Bamford is a luxury watch brand that has revolutionized the industry with its innovative designs and customization options. Founded in 2003 by George Bamford, the brand has quickly made a name for itself with its ability to create truly unique and personalized timepieces.

Popular models from Bamford include the Mayfair collection, which boasts bold and vibrant designs, and the GMT collection, which offers a more classic and refined aesthetic. Each watch is expertly crafted with a focus on both style and functionality, resulting in timepieces that are both beautiful and reliable.

With a commitment to using only the highest-quality materials and advanced techniques, Bamford is a brand that is always pushing the boundaries of traditional watchmaking.

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About the brand

Bamford

The Founder

One of two sons of JCB Chairman Lord Bamford, George Bamford began his eponymous watch customization house back in 2016 - off the back of an experiment involving the application of DLC coating to his personal Rolex.

A lifelong tinkerer and noted car collector, Bamford has continued to steer the direction of his eponymous brand over the past 7 years.

In that time, he has pursued a variety of strategic partnerships with some of watchmaking’s most intriguing personas: including industry heroes like Jean-Claude Biver - who helped turn Bamford into the de facto customization firm for LVMH - and Hiroshi Fujiwara, the shadowy mastermind behind Japanese design firm Fragment. 


History

Yet more living proof of the robust popularity of watch customization, Bamford is a London-based outfit specializing in aesthetic modifications and a tightly edited selection of its own approachable priced watches.

Famed for a sleek, black aesthetic (typified by the use of DLC finishing), the company has modified several iconic horological designs over the years - both for general audiences and individual, high-level collectors.

Some of Bamford’s most popular original collections include the travel-focused “GMT” line and the “B347”: single-pusher chronographs that celebrate the use of innovative materials through the lens of “retro modern” design.


Iconic Models and Watches

“Skater” Snoopy GMT, RUF x TAG Heuer Carrera, B347 in forged carbon


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