Futuristic yet nostalgic, technical but playful. MB&F is a celebration of the avant-garde, and a testament to the triumphs of uninhibited creativity.
A self-described artistic concept laboratory, MB&F’s creations venture far beyond the realms of traditional watchmaking, resulting in extraordinarily out-of-the-box, complex machines -- pieces of art that just happen to tell the time.
An industry veteran armed with years of experience at the helms of Jaeger-LeCoultre and Harry Winston, Maximillian Büsser grew wary of the conservatism harboured by the watch industry. When the stifling ennui set in, he established ‘Maximilian Büsser and Friends’ -- with a mission to shift the paradigm.
The road less traveled should not be journeyed alone, and the Maison has indeed amassed an extensive list of ‘Friends’: talented artists, watchmakers, designers and manufacturers that contribute to the geneses of the pieces, and whose collaborative efforts shine in each of the final products.
Büsser’s favourite quote, “A creative adult is a child who survived”, certainly manifests in his ‘machines’.
The Horological Machines series is reminiscent of science fiction films and animated television shows from the 1960s-80s, whereas the Legacy Machines collection draws inspiration from nineteenth-century watchmaking, with its pieces adopting a more classic (by MB&F standards!) silhouette. MB&F’s creations aren’t limited to the wrist: the brand produces timepieces such as clocks, deep-sea creatures, spaceships, and toy robots: all of which seem to have been plucked straight out of a child’s whimsical daydream -- then cranked up a thousand notches.
The details on these three-dimensional kinetic sculptures are exquisite down to the minutiae. The timepieces feature wonderfully complex movements that consist of over 600 hand-assembled components, as well as a new calibre for each machine.
Futuristic yet nostalgic, technical but playful.