Artisans de Genève "The Zinal Challenge"

John Isaac, the founder of Artisans de Genève, was introduced to the craft by his grandfather, a talented dial painter and watch enthusiast. He studied the art of dial painting under his grandfather’s guidance and later worked as a designer for prestigious watch brands for five years. 

Recognizing the growing demand for customization, Isaac proposed the creation of a “personalization” department but faced resistance and rejection. However, undeterred by this setback, he founded Artisans de Genève, bringing together a team of exceptional craftsmen to offer bespoke modifications and enhancements to iconic timepieces.