Hublot establishes its clear identity, The Art of Fusion, through combining tradition, innovation and bold design.
Hublot was founded in Nyon, Switzerland in 1980, by Carl Crocco. A keen sailor, Crocco yearned for a durable luxury watch that could be donned during his nautical endeavours. He consequently introduced the world’s first gold watch on a rubber strap, with a bezel embellished by exposed screws. The inaugural design was based on a ship's porthole – and so, indeed, was the name Hublot, which is French for "porthole."
Hublot’s heavy focus on research and development encompasses experimentation with precious metal alloys, improving on their performance and aesthetics. True to its motto, the Art of Fusion, Hublot is known for combining unconventional materials to generate new composites such as its ‘Magic Gold’ – a scratchproof yellow gold and ceramic alloy. Some timepieces also feature carbon, sapphire, titanium, or even concrete.
Despite Hublot’s penchant for modern aesthetics, its savoir-faire continues to pay homage to traditional craftsmanship: Jean-Claude Biver, former CEO of Hublot, described the company ethos as "the fusion of tradition and future”.
The epitome of extravagance, Hublot’s Big Bang collection make a bold statement and reach up to 45 millimetres in diameter, a sentiment most certainly echoed in its name. And while the Classic Fusion line exudes subdued elegance, the MP collection is the textbook definition of space-age. Hublot’s extensive range also includes Chronographs, GMTs and perpetual calendars to satiate all preferences.
Hublot’s collaborations with distinguished partners such as the FIFA World Cup™, and the joining of forces with Ferrari have established global acclaim and popularity with its bold pieces that infallibly steal the show.
Hublot establishes its clear identity, The Art of Fusion